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Triangle Resources Incorporated

Qualitative Research

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Qualitative Research Resources


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Why Qualitative Research?

Qualitative research is an exploratory approach that gathers information (data) in the forum of opinions, recollected experiences, impressions, observations, and pespectives in the context of an issue, challenge, or research question.

The comments and responses from participants are then themed to make meaning of phenomena at the heart of the research topic.

Qualitative research is used to gain a deeper and fuller understanding of a situation, problem, or event. It can give critical insight into the lived experience of participants in an organization, group, community, or culture.

It can reveal patterns, trends, and 'the why and how' not evident by quantitative data alone and it can fill in a bigger picture and explain what is happening behind the statistics. This can then aid decision-makers to develop strategies for resolution or solution.

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